Crypto · Digital assets · Web3 · DeFi
Institutional go-to-market for DACH

Cold outreach doesn't open this market.
A warm introduction does.

DACH·GTM is a network of senior go-to-market leads specialised in crypto, digital assets, Web3 and DeFi. We give international firms in these fields warm access to the banks, exchanges and asset managers across DACH — through operators who already hold the relationships.

The short version

Your product is ready for Germany. Germany isn't taking your calls.

DACH institutions — banks, exchanges, asset managers — buy slowly, by committee, and almost only from people they already trust. The decision is made after your demo, in German, between people who've known each other for years.

You don't have a product problem. You have an access problem. We solve it by matching you with a senior operator who walks in as a known quantity — and brings you with them. Read the longer story →

01

The right room

Warm introductions to the desk that decides — not the switchboard. First meetings in German, by someone who knows what a committee needs in order to say yes.

02

The right operator

We match you with a network member whose relationships fit your niche — digital-asset infrastructure, crypto exchanges, Web3 or DeFi. Never a generalist, never a junior.

03

The right honesty

Straight reporting on what's moving and what's stuck. If DACH isn't the right move for you yet, we'll tell you before you spend a year finding out.

The standard behind the introductions

A network you cannot hire — only access.

Every operator we field meets the same bar. It's why an introduction from DACH·GTM carries weight.

10+ yrs
in sales across DACH financial markets — every operator
3+ yrs
hands-on in crypto, digital assets, Web3 & DeFi
Own network
live relationships with the institutions that decide
Native
German-language fluency and local cultural read
Let's talk

Tell us what you're trying to sell here.

Thirty minutes, no obligation. We'll tell you honestly whether we can open doors for your product — and which ones.

The market

You did everything right.
And the market still went quiet.

Why the DACH region doesn't behave like any market you've entered before — and what actually moves it.

Your product works. Clients in London, Dubai, New York or Singapore pay for it, renew it, refer it. So you turned to the largest economy in Europe — a market that, on paper, needs exactly what you've built.

You hired an SDR. You took the conference booth. You sent the sequences. And then: a polite silence. The Landesbank that downloaded your whitepaper never replied. The asset manager who seemed genuinely interested "took it to the committee" — and the committee took it nowhere.

Six months in, your CRM is full of German names and empty of German revenue.

This market was never going to answer outreach. The decision isn't made in your demo — it's made in the conversation about it, after you've left the room.

German, Austrian and Swiss institutions buy slowly, by committee, and almost exclusively from people they already trust. Access here cannot be bought with budget or bought back with patience. It has to be borrowed — from someone who already holds it.

Three things outsiders underestimate

It isn't that they don't want your product. It's that they can't reach a yes the way you expect.

01

The committee, not the champion

Your enthusiastic contact rarely has the authority to buy. The real decision happens in a risk, compliance and procurement gauntlet you never see — and one unanswered concern quietly kills the deal.

02

The language behind the language

It isn't only German. It's knowing which words reassure a Vorstand, how risk appetite is really framed, and what "we'll get back to you" actually means. Nuance read wrong reads as risk.

03

Trust transfers; it doesn't scale

You cannot brute-force your way into trusted-vendor status. But it can be lent to you — when someone the institution already trusts puts their own name behind the introduction.

Borrow the trust. Skip the silence.

If this sounds like the wall you've hit, a thirty-minute call is the fastest way to find out whether we can help.

Services

Concretely: what we do, and who we do it for.

A senior operator from the network, working under your brand and on your pipeline — without the cost, risk and lead time of a local hire.

What we actually do

Six things that turn DACH from a wall into a pipeline.

01

Named-account introductions

Warm first meetings with the specific banks, exchanges and asset managers on your target list — to the person who actually decides.

02

Pitch localisation

Your value proposition rebuilt for German investment committees and risk functions — in the words and structure they trust.

03

Conference & roundtable presence

Representing you where this industry actually decides things — on stage, on panels, and in closed-door rooms.

04

A pipeline you can see

Qualified opportunities built, tracked and reported every two weeks. No vanity metrics — just what moved and what's next.

05

Regulatory narrative

Positioning your product against MiCA and the local regulatory mood, including sustainable-finance and compliance angles.

06

Deal support to signature

Alongside you through procurement, legal and negotiation — then a clean hand-over to your team when you scale.

Engagements

Three ways in — depending on where you stand.

Scope, terms and commercials are tailored in our first conversation.

Entry · Fixed scope

DACH Market Scan

You're asking: is this market worth it — and how would we win it?

  • Market & competitor analysis for your segment
  • Regulatory reality check, incl. the MiCA landscape
  • 30–50 named target accounts from the network
  • A go-to-market plan, presented to your leadership
4–6 weeks · fixed scope, fixed feeThe natural first step — and the foundation for everything after.
Core mandate · Retainer

Fractional GTM Lead

You're past "if". You need revenue and a face in the market now.

  • A matched operator, one to two days a week in DACH
  • Warm introductions, first meetings, pipeline building
  • Deal support through negotiation to signature
  • Presence at the conferences that decide things here
Monthly retainer + success componentAligned incentives: we win when your pipeline does.
Selective · Success-based

Door Opener

You have a sharp product and a clear target. You need the door.

  • Targeted introductions to hand-picked accounts
  • No retainer, no fixed time commitment
  • Compensation only on closed business
  • One mandate of this kind at a time — by design
Success fee on closed revenueSelective by necessity: we only open doors for products we trust.

Mandates are deliberately limited so that every introduction carries the network's full credibility. We never represent two directly competing firms at the same time.

Who this is for

Concrete on both sides of the table.

The firms we work for — and the institutions we open doors to.

We work for

Crypto & digital-asset firms entering DACH

  • Digital-asset infrastructureCustody, settlement, tokenisation and market making.
  • Crypto exchanges & trading venuesSpot, derivatives and OTC desks entering the regulated DACH market.
  • Web3 & DeFi protocolsInfrastructure, tooling and protocols seeking institutional adoption.
  • Stablecoins & tokenised assetsIssuers and platforms for tokenised money and real-world assets.
  • Digital-asset data & complianceAnalytics, risk and RegTech built for crypto under MiCA.
We open doors to

The institutions that decide

  • Commercial & investment banksBuy-side and sell-side desks, including Landesbanken and private banks.
  • Exchanges & market infrastructureTrading venues, CSDs, custodians and settlement providers.
  • Asset & wealth managers, family officesFrom large managers to single-family offices.
  • Insurers, research houses & public institutionsInstitutional investors and policy-adjacent bodies.
  • Brokers & proprietary trading firmsActive market participants across DACH.
Ideal client profile

International crypto and digital-asset firms with proven traction at home — typically Series A to C — selling to institutional buyers rather than retail. In short: if your buyer is a Vorstand, we should talk.

For the avoidance of doubt

What you don't get.

×

Not an agency billing you for activity and motion. You pay for access and outcomes, not hours of busywork.

×

Not a lead list you then have to chase yourself. We make the introduction and stay in the room.

×

Not a junior on a dialer. Every conversation is senior-to-senior, peer-to-peer.

×

Not a name-dropper. Each introduction spends an operator's own reputation — so we make them carefully.

Which way in fits you?

Tell us your product and target, and we'll point you to the right starting engagement.

How it works

From first call to first signature.

A clear sequence — so you always know where your market entry stands, and what happens next.

01 / MATCH

Scan & match

We pressure-test your fit — segment, competitors, regulation — and match you with the operator whose network fits. If DACH isn't the right move now, we'll say so.

Weeks 1–6
02 / TARGETS

Pick the right rooms

From the operator's network we build your target list: the institutions and individual decision-makers where your product genuinely lands — named names, not a generic ICP.

Weeks 4–8
03 / INTROS

Open the doors

Warm introductions, first meetings and follow-ups — under your flag, in the market's language, in person. We stay in the room rather than handing you a contact and disappearing.

From month 2
04 / CLOSE

Sign & hand over

We support negotiation through to signature — and hand the relationships cleanly to your team once you're ready to scale or hire locally.

Month 6+
What reporting looks like

No vanity metrics. Just what moved.

Every two weeks you get a short, honest update: what moved, what's stuck, and the next three actions. Where a door isn't opening, we'll tell you why — and whether it's worth pushing.

You always know which accounts are live, which meetings are booked, and what the realistic path to signature looks like. The goal is a pipeline you can trust, not a dashboard that flatters.

Start with a Scan, not a leap.

The lowest-risk way to test the market is a fixed-scope Market Scan. Let's see if it's the right first step.

About

A network built to solve one problem: access.

DACH·GTM exists because the hardest part of selling into German-speaking finance was never the product — it was getting into the room.

What DACH·GTM is

One brand. A bench of senior operators.

DACH·GTM is a go-to-market network built specifically for crypto, digital-asset, Web3 and DeFi firms entering Germany, Austria and Switzerland. Behind one brand sits a small, curated bench of senior operators — each with 10+ years inside the region's banks, exchanges and asset managers, at least three years in digital assets, and their own live relationships.

We handle the brand, the marketing and the client relationship; the matched operator brings the network that opens the doors. For you, that means one trusted point of contact — and behind it, the right person for your segment, rather than whoever happens to be free.

Katharina SchreinerFounder · Frankfurt am Main
Founder

DACH·GTM was founded by Katharina Schreiner, who has spent over a decade building and closing relationships across European and Asian financial markets — at Deutsche Bank, Commerzbank, Börse Stuttgart Group and the London Stock Exchange Group.

Her work experience spans the full width of the capital-markets stack: equities trading and research, post-trade, correspondent banking, payments, trade finance, debt, market data and analytics, digital-assets and crypto. That path built a network reaching across the institutions that move DACH. It also set the standard the network now hires to: every operator brings 10+ years in DACH financial-markets sales and at least three years inside crypto, digital assets, Web3 and DeFi.

Put the network to work for your market entry.

FAQ

The questions serious buyers ask first.

Straight answers on how this works, what it costs you in risk, and where the limits are.

Who actually does the work?
A senior operator from the DACH·GTM network, matched to your segment — someone who already holds the relevant relationships with the banks, exchanges or asset managers you need to reach. You get one consistent point of contact, backed by the brand.
Who are the operators?
Senior go-to-market professionals, each with at least 10 years in DACH financial-markets sales and 3+ years in crypto, digital assets, Web3 and DeFi — and their own live network. We never field juniors or generalists, and we vet every operator to the founder's standard.
Are we hiring employees or contractors?
Contractors. You get senior representation under your own brand — even with an email address and business card in your company's name — without the cost, risk and management overhead of a local hire. The engagement is a service contract, not employment.
How is this priced?
It depends on the engagement. The Market Scan is a fixed scope for a fixed fee. The Fractional GTM Lead mandate is a monthly retainer plus a success component tied to closed business, so incentives align. The Door Opener is success-only. We agree the commercials in our first call.
Will you work with our competitors?
Never two directly competing firms at the same time. Exclusivity is by segment — that protects the value of every introduction made on your behalf.
How quickly will we see meetings?
After a Market Scan (4–6 weeks) we have a prioritised target list; warm introductions typically begin from month two of a mandate. This market rewards patience over volume — but the meetings that happen are real, not gatekeeper calls.
What if DACH isn't the right move for us yet?
We'll tell you — ideally during the Scan, before you commit to a long mandate. A clear "not yet, and here's why" is worth more than a year of polite silence.
We're not based in the EU — can you still help?
Yes. Most of our prospective clients sit outside DACH — in the UK, the Emirates, the US or Asia. That's the point: we're the local presence you don't have.
Do you guarantee deals?
No serious partner guarantees institutional deals. What we offer is genuine access and aligned incentives: with a success component, we're paid most when you win.
How do we start?
A 30-minute intro call. You tell us your product and target; we tell you honestly whether and how we can open doors. If it's a fit, we usually begin with a Market Scan.

Still have a question?

Ask it directly. A short call answers more than any FAQ can.

For operators

Bring your network.
We bring the deal flow.

DACH·GTM is a home for senior go-to-market professionals who already have the relationships — and would rather close mandates than chase clients.

The idea

Keep what you're great at. Lose the part you're not.

You have 10+ years in DACH financial-markets sales, real exposure to crypto and digital assets, and a network that opens doors. What you may not want is the marketing machine, the brand-building and the constant hunt for new clients.

That's our half. DACH·GTM runs the brand, the content and the lead acquisition, and brings you qualified international clients that fit your network. You stay independent, work under one credible brand, and keep the majority of the mandate revenue.

01

You bring

A live institutional network in DACH, 10+ years in financial-markets sales, 3+ years in crypto & digital assets, and the standing to represent a client in the room.

02

We bring

Brand, marketing, content and warm client deal flow — plus the contracts, positioning and shared playbook so you can focus on selling.

03

The deal

You keep the majority of mandate revenue on clients we introduce; you stay free to run your own. No two directly competing mandates — ever.

Think you'd fit the bench?

If you have the network and the seniority, tell us about it. We grow the network slowly and by referral.

Contact

Tell us what you're
trying to sell here.

Thirty minutes, no obligation. You describe your product and your target — and we'll tell you honestly whether we can open doors for it, and which ones.

What to expect

A real conversation, not a pitch.

01You outline your product, your home-market traction and your DACH ambition.
02We give you an honest read on fit — and which operator's network is the right lever.
03If it makes sense, we agree a starting engagement. If it doesn't, you leave with a clearer view of the market.
Based in
Frankfurt am Main · meetings across DACH & remote
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