I'm your go-to-market lead inside DACH — giving international fintech and digital-asset firms warm access to the banks, exchanges and asset managers that never answer the cold approach. Your market entry begins in the room, not in the inbox.
DACH institutions — banks, exchanges, asset managers — buy slowly, by committee, and almost only from people they already trust. The decision is made after your demo, in German, between people who've known each other for years.
You don't have a product problem. You have an access problem. I solve it by walking in as a known quantity and bringing you with me. Read the longer story →
Warm introductions to the desk that decides — not the switchboard. First meetings in German, by someone who knows what a committee needs in order to say yes.
Capital-markets, post-trade and digital-asset fluency, plus regulatory context — so your value lands in the language the buyer uses internally.
Straight reporting on what's moving and what's stuck. If DACH isn't the right move for you yet, I'll tell you before you spend a year finding out.
Thirty minutes, no obligation. I'll tell you honestly whether I can open doors for your product — and which ones.
Why the DACH region doesn't behave like any market you've entered before — and what actually moves it.
Your product works. Clients in London, Zurich, New York or Singapore pay for it, renew it, refer it. So you turned to the largest economy in Europe — a market that, on paper, needs exactly what you've built.
You hired an SDR. You took the conference booth. You sent the sequences. And then: a polite silence. The Landesbank that downloaded your whitepaper never replied. The asset manager who seemed genuinely interested "took it to the committee" — and the committee took it nowhere.
Six months in, your CRM is full of German names and empty of German revenue.
German, Austrian and Swiss institutions buy slowly, by committee, and almost exclusively from people they already trust. Access here cannot be bought with budget or bought back with patience. It has to be borrowed — from someone who already holds it.
Your enthusiastic contact rarely has the authority to buy. The real decision happens in a risk, compliance and procurement gauntlet you never see — and one unanswered concern quietly kills the deal.
It isn't only German. It's knowing which words reassure a Vorstand, how risk appetite is really framed, and what "we'll get back to you" actually means. Nuance read wrong reads as risk.
You cannot brute-force your way into trusted-vendor status. But it can be lent to you — when someone the institution already trusts puts their own name behind the introduction.
If this sounds like the wall you've hit, a thirty-minute call is the fastest way to find out whether I can help.
A senior go-to-market lead working under your brand, on your pipeline — without the cost, risk and lead time of a local hire.
Warm first meetings with the specific banks, exchanges and asset managers on your target list — to the person who actually decides.
Your value proposition rebuilt for German investment committees and risk functions — in the words and structure they trust.
Representing you where this industry actually decides things — on stage, on panels, and in closed-door rooms.
Qualified opportunities built, tracked and reported every two weeks. No vanity metrics — just what moved and what's next.
Positioning your product against MiCA and the local regulatory mood, including sustainable-finance and compliance angles.
Alongside you through procurement, legal and negotiation — then a clean hand-over to your team when you scale.
Scope, terms and commercials are tailored in our first conversation.
You're asking: is this market worth it — and how would we win it?
You're past "if". You need revenue and a face in the market now.
You have a sharp product and a clear target. You need the door.
Engagements are deliberately limited so that every introduction carries my full credibility. I never represent two directly competing firms at the same time.
The firms I work for — and the institutions I open doors to.
International firms with proven traction at home — typically Series A to C — whose buyer is an institution, not a consumer, and whose deal sizes justify a senior, relationship-led approach. In short: if your buyer is a Vorstand, we should talk.
Not an agency billing you for activity and motion. You pay for access and outcomes, not hours of busywork.
Not a lead list you then have to chase yourself. I make the introduction and stay in the room.
Not a junior on a dialer. Every conversation is senior-to-senior, peer-to-peer.
Not a name-dropper. Each introduction spends my own reputation — so I make them carefully.
Tell me your product and target, and I'll point you to the right starting engagement.
A clear sequence — so you always know where your market entry stands, and what happens next.
We pressure-test your fit: segment, competitors, regulation — and whether DACH is the right move now. If it isn't, I'll say so before you commit to a mandate.
Weeks 1–6From my network we build your target list: the institutions and individual decision-makers where your product genuinely lands — named names, not a generic ICP.
Weeks 4–8Warm introductions, first meetings and follow-ups — under your flag, in the market's language, in person. I stay in the room rather than handing you a contact and disappearing.
From month 2I support negotiation through to signature — and hand the relationships cleanly to your team once you're ready to scale or hire locally.
Month 6+Every two weeks you get a short, honest update: what moved, what's stuck, and the next three actions. Where a door isn't opening, I'll tell you why — and whether it's worth pushing.
You always know which accounts are live, which meetings are booked, and what the realistic path to signature looks like. The goal is a pipeline you can trust, not a dashboard that flatters.
The lowest-risk way to test the market is a fixed-scope Market Scan. Let's see if it's the right first step.
Twelve years inside the institutions you're trying to reach — and years on public stages learning to win a room.
I have spent more than twelve years selling to institutional clients in European and Asian financial markets — at Börse Stuttgart Group in digital-asset settlement, at Refinitiv / LSEG in solution sales, at Commerzbank covering international financial institutions, and at Deutsche Börse in the post-trade world.
Add founder experience in blockchain and you get someone equally at home in a trading-floor conversation, a board presentation and a conference panel. The same person who can map your regulatory exposure can also open the meeting that closes the deal.
For years I represented organisations in public, high-visibility settings — as an elected local official, a parliamentary candidate, and an international officer leading teams of dozens across Europe, including facilitation work at the Council of Europe.
It's where I learned the craft I now put to work for clients: to represent something larger than myself, hold a position under scrutiny, and win people to a case on its merits. That's the same muscle that carries a conference stage or a boardroom — on your behalf.
Straight answers on how this works, what it costs you in risk, and where the limits are.
Ask it directly. A short call answers more than any FAQ can.
Thirty minutes, no obligation. You describe your product and your target — and I'll tell you honestly whether I can open doors for it, and which ones.
Telefon: [Telefonnummer — optional, empfohlen]
E-Mail: info@dach-gtm.com
Gemäß § 27 a Umsatzsteuergesetz:
[DE + USt-IdNr.]
Tätigkeit: Vertriebs- und Markteintrittsberatung (Go-to-Market / Fractional GTM Lead) für Finanzdienstleister. Verliehen in: Deutschland.
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